DOT’s Philippine Experience Caravan Explored some of Central Luzon’s Cultural, Nature, Gastronomy, Arts and Historical Attractions

 

When I first started traveling around Southeast Asia, I encountered travelers who had explored tri-cities or even provinces. This was because countries such as Thailand, Vietnam, Cambodia, Indonesia, Malaysia, and even Laos have established tourism circuits that not only attract travelers to stay in one place but also encourage them to explore nearby regions.


The rich culture of provinces in Region 3 were highlighted during the 3-day Philippine Experience Tour

Here in the Philippines, travelers also have many options for exploring a whole region rather than limiting themselves to just a couple of cities or a single province. In the Cordillera region, you can easily hop from one bus to another, making your way to Ifugao, Mountain Province, Benguet, and Kalinga, with the adventure extending even further to Abra and Apayao.


The Philippine Experience tour included culture, gastronomy and adventure

The Philippines, an archipelago of thousands of islands and 18 administrative regions, offers an abundant array of culture, traditions, history, and gastronomy. Every traveler, whether from abroad or a local, is encouraged to probe into each region to truly appreciate the lively variation that this remarkable country has to offer.


and unique wellness activities

In line with this, the Department of Tourism launched the Philippine Experience Program to create a tourism circuit per region in hopes that travelers will begin using these trails to explore not only the already popular destinations in the country but also the different heritage, culture, cuisine, and arts that exists in different corners of the Philippines.


What is the #PhilippineExperience Program?


The Philippine Experience program is a Department of Tourism (DOT) cultural tourism flagship project aimed at expanding on current tour and domestic circuit by promoting the establishment of a cultural tourism itinerary centered on heritage, culture, and the arts. The route features food and gastronomy, pilgrimage and wellness, living cultures and heritage, and an arts caravan.


The Philippine Experience Central Luzon opening ceremony held at Bataan Tourism Center

After concluding the Philippine Experience series in the regions of Calabarzon, Western Visayas, Soccskargen, Caraga, Cordillera, Davao, Palawan, Region 10, Bicol Region, and the Zamboanga Peninsula, the caravan traveled to Central Luzon covering the provinces of Bulacan, Bataan, Zambales, Pampanga and Tarlac.


Together with invited tourism shareholders, members of the media and social media influencers, as well as diplomats from Thailand, Vietnam, and Malaysia, the Philippine Experience convoy sped through the five provinces of Central Luzon to design a new route that domestic and international tourists can follow to explore the region's diverse attractions, satisfying their sense of adventure, hunger for new experiences, and need for visual and intellectual stimulation.


World War II History and Ancestral Homes in Bataan


Our first stop is in the province that has since become synonymous with World War II bravery, Bataan. What better way to kickstart learning history than a visit to Mount Samat National Shrine. The participants were joined by Department of Tourism Secretary Christina Garcia Frasco, who graced a ceremonial laying of flowers in honor of the memories of Filipino and American soldiers who died fighting the Imperial Japanese Army, especially during their gallant stand in the Battle of Bataan from January 7 to April 9, 1942. 


Mount Samat National Shrine

The Shrine features a 312-foot cross, which serves as the centerpiece highlight. On its base is a sculptured brass door created by National Artist Napoleon Abueva that once led to an elevator used to transport visitors to a viewing gallery situated in the arms of the cross.


Another set of Abueva's creations can be seen on the base of the cross, up to its 36-foot height, depicting images from Philippine history. A spacious mowed park based on the original landscape design of Dolly Quimbo-Perez surrounds the cross designed by Lorenzo del Castillo, and a stair leading to a museum and marble-clad colonnade. In 1968, Cenon Rivera created a three-piece stained glass artwork, Supreme Sacrifice, Call to Arms, and Peace, which now stands behind an altar table inside the colonnade. One part of the walls carries an engraved narrative of the Bataan Battle.


The rest of Napoleon Abueva’s Mount Samat National Shrine creations covers the outer side with 19 high-relief sculptures, while Talleres de Maximo Vicente, Leonides Valdez, and Angel Sampra and Sons alternately depict the war with 18 bronze insignia of USAFFE Division units.


Guests are welcomed with a cultural performance

For lunch, we head over to, or should I say, went back in time to 19th century Philippines by visiting Las Casas Filipinas de Acuzar in Bagac, Bataan, where the heritage resort’s dancers arrested our attention in between bites of the sumptuous dishes by showcasing traditional Filipino dances such as tinikling, singkil, an ethnic Maranao royal dance, and maglalatik, a folk dance where male performers employ coconut half shells installed in their hands and bodies into the choreography. 


The old houses in Las Casas came from many places all over Luzon

During my previous visit, I experienced mixed emotions towards Las Casas due to their practice of removing the original location's context by relocating old houses onto their property. Recent developments, like the demolition of an old ancestral house in Laguna to make room for a new McDonald's branch, seemed to gradually change that. Commercial development, on top of other factors like the inability of original owners to maintain such an old house, the lack of support from the LGUs, and all that, contributes to the decay of ancestral homes everywhere.


One of my favorite houses

I've come to believe that instead of leaving these houses to the whims of time, decay, and abandonment, we now have the choice to uproot them, wood by wood, stone by stone, and rebuild them somewhere they would receive constant care.


Stepping back in time

Following our lunch, we were led to a walking tour around the property visiting a few of the more than 60 old houses spread around. Our stops include tiptoeing inside the Casa Ladrillo, whose brick outer walls reminds you of many old churches, but the grand bathtubs inside will wow your mind. Next was Casa Lubao. Dr. Wenceslao Vitug and Juanita Arrastria originally built this circa 1920 house in Lubao, Pampanga. The couple is said to have helped in the schooling of a certain “poor boy from Lubao” named Diosdado Macapagal.


The church that was modeled from Spanish-era churches

A few strides led us to the white-painted Casa Jaen, which was an old ancestral home of the Esquivel family in Nueva Ecija before it was transferred to Las Casas, while Casa San Miguel, one of the houses where guests can stay as it can accommodate 12 people, and Casa Byzantina completed our walking tour. 


Estero Binondo recreated

This was followed by a balsa tour beginning at the mouth of Umagol River and passing through a re-creation of Estero Binondo, a hub of economic activity in Manila's past. Along the way, we stopped on a miniature dock by the banks of the river to visit another house, the Casa San Juan, which is said to be one of the most accurately reconstructed houses at Las Casas, having used around 80% of its original materials that have been well preserved, such as door moldings, wooden wall tassels, ceiling decor, and other carvings.  This heritage house was originally built by Don Eulogio Magtibay and Doña Rufina Mercado, who then handed it to their daughter Soledad Sales-Magtibay before she married Liberal Party stalwart Atty. Lorenzo Hernandez.


Cultural performance continues inside Hotel de Oriente, a recreation of the earliest luxury hotel in Binondo

To date, there are almost 20 heritage houses that can host guests, and these include Casa Bonita, Casa Lemery, Casa Terraza, Casa Esquina, Casa Baliuag, and Casa Meycauyan, just to name a few.


Sunset Cruise over Subic Bay


With the beaches of Zambales gaining popularity and surfing in Liwliwa in the town of San Felipe becoming a sought-after experience next to the likes of Siargao, Baler, and La Union, and other known spots in the province like Anawangin Cove, Magalawa Island, Lake Mapanuepe just to state a few, it was a smart move to highlight the experience of a sunset cruise on a yacht in Subic Bay instead. This serene activity offered us participants a delightful way to conclude the first day of the Philippine Experience Central Luzon leg.


The other participants aboard a smaller yacht

As the sun sank over Subic Bay, capping off a magnificent day filled with laughter and joy, the guests enjoyed charcuterie and cocktail snacks while chatting casually and getting to know each other over the course of the boat ride.


Next on our itinerary involves an alfresco dining setup on the grounds of Adventure Cove, which in itself is another Subic destination favorite since it offers plenty of room for families and groups of friends to play in nature.


Kapampangan Biringhe is a local Paella made with glutinous rice, chicken, veggies, and coconut milk

At this venue, attendees were captivated by a cultural performance and LED light dance while they enjoyed a buffet that catered to meat eaters and vegetarians alike, featuring a variety of beloved Zambales delicacies.


Gastronomy, Art, Wellness and Christmas Feels in Pampanga


The beginning of our second day began with an exhilarating 4x4 ride to Puning Hot Spring. The route wound its way through a breathtaking landscape formed by the lahar that flowed from Mount Pinatubo during its eruption in 1991, providing a picturesque backdrop to the incredible scenery. From sandy dunes to flowing river streams, we were captivated by the stunning natural surroundings framed by towering, jagged rock formations and the lush forests of the mountains, making our journey to the hot spring truly unforgettable.


The thrilling ride to Puning Hot Springs

For an hour, we soaked our weary legs in the knee-deep hot spring pools perched on the upper side of a hill. After that, we enjoyed a hot sand spa with a mud pack, where we found ourselves covered with sand up to our necks while laying down, allowing our bodies to absorb the hot temperature and the sand's energy, resulting in a soothing feeling. 


Buried bodies

For the first time, I found myself semi-buried in sand, and the warm temperature caused my muscles to soften, allowing me to relax during the hour-long process.


All muddied up

DOT Secretary Frasco once again joined us for lunch at Museo Ning Angeles, where we feasted over some Kapampangan favorite dishes such as Asadong Matwa, Chicken Galantina, Tamales, and Ligang Pasku, a soup dish composed of various meat cuts and vegetables flavored with Chinese ham bones and Spanish chorizo. After lunch, Tatang Lucio Sison, the museum's curator, gave us a ready-to-frame paper with our names written on it in Kulitan, the indigenous Kapampangan script.


Our names written in the Kapampangan scripts of Kulitan

The Kuliat Foundation-managed Museo ning Angeles, whose current structure dates back to the early 1920s, is located in front of the Holy Rosary Parish Church, which in itself was declared an important cultural property by the National Museum of the Philippines and a National Historical Site by the National Commission for Culture and the Arts. The Museum houses artifacts, photographs, and other documents pertaining to World War II events in Pampanga, as well as the former Clark Air Base, and a gallery showcasing the works of fashion designer Patis Pamintuan-Tesoro, an Angeles native known as the "Grand Dame of Philippine Fashion."


Holy Rosary Parish Church

Located within the flourishing heritage district of Angeles, the museum is just a short walk from the Pamintuan Mansion, another historic site once served as a hideout for the Katipuneros during the waning days of the Spanish era and as headquarters of General Antonio Luna. The Mansion also held significance as the seat of the First Philippine Republic when General Emilio Aguinaldo relocated the nation's capital from Kawit, Cavite to Pampanga.


Inside the Pamintuan Mansion

The Holy Angel University, which houses the Center for Kapampangan Studies, is also located in the same neighborhood. This arts center features four galleries showcasing Kapampangan history, culture, and archaeology with interactive digital kiosks. Historians should not overlook the library, which houses a vast collection of works by Ambeth Ocampo, and film enthusiasts should check out the theater for screenings of Kapampangan films and videos. Other exhibits found inside are the Mount Pinatubo gallery and my favorite, the Vicente Manansala Gallery, which features a lifelong exhibit on the sketches and personal memorabilia of National Artist Vicente Manansala (1910-1981), who hails from Macabebe, Pampanga.


Yuna Lachica marveling at some of Manansala's works

We made a quick dash to Clark Parade Grounds in the afternoon, where we witnessed DOT Secretary Franco recognizing the efforts of DOT-certified regional guides from Central Luzon by handing them tour guide kits that include a lapel microphone with speaker, bamboo-made sunglasses, a tumbler, and a few other items useful in their daily tour-guiding duties.


DOT Sec. Frasco poses with Region 3 Tour guides after the handing out of tour guide kits

At a time when all the pop culture fads were all about the musical film Wicked, we were treated to an even better spectacle at Alviz Farm when, over a buffet feast of some of the best Kapampangan fares such as Biringhe, Asadong Matua, Swam Mais, Sisig Babi, Chili Sugpo, Kapampangan Kare-Kare, Pako, Sans Rival, and Lechon, we were entertained by a rousing musical set performed by the homegrown theater group ArtiSta Rita, which was founded by the farm's owner Andy Alviz, who himself is an esteemed musician and choreographer for many musicals, including Miss Saigon. 


Kapampangan culinary demo at Alviz Farm

Apart from belting out a very catchy original composition entitled "Love the Philippines," the musical group, as an ode to their hometown, performed a series of song and dance ensembles, including Kapampangan song classics Atin Cu Pung Singsing and Mekeni Tuki Ka, Malaus Ka Pampanga. 


The super talented ArtiSta Rita Theater Group in the middle of one of their performance

After a quick side trip to neighboring Tarlac province where we made a quick stop to check out the Diwa ng Tarlac Art Gallery and Museo ng Kanlahi, both located near the Tarlac Provincial Capitol, we went back to Pampanga in the town of Magalang, where I witnessed a Christmas spectacle new to me. At first sight of bright lights lining up the streets, I was quickly transported to my childhood years, where I was once astonished by colorful lanterns in the old neighborhood where I was born.


Colorful lanterns on parade

Here in Magalang meanwhile, there's no need to wax nostalgia, as each barangay participates in a Lubenas Procession every year at the start of Christmastime's evening masses on December 16.


The parade lit up the streets of Magalang, Pampanga

Participants carry handheld lanterns the size of a "palangana" or a water basin in a formation of two rows of six, representing the 12 disciples of Jesus Christ, led by a cross-shaped lantern symbolizing Christ.


The Philippine Philharmonic Orchestra, nuff said.

This is my first time witnessing this procession, and I was amazed at how bright, colorful, and solemn it unfolded. It perfectly set the tone for the public to enjoy a free concert featuring the Philippine Philharmonic Orchestra, who played a couple of sets of six pieces each.


Of Balagtasan, National Artists, Heritage Crafts and the Philippine Revolution in Bulacan


If we were still hungry for knowledge, our next stop in Malolos, Bulacan's capital, would provide us with an entire plate of art, culture, and history. We walked through the so-called "Kamestisuhan District," where rows of charming ancestral houses dating back a century or more surround the Neoclassical old Malolos City Hall. We passed by the Malolos Cathedral, which served as the Office of the President or the Palacio Presidencia from September 1898 until March 1899, and the Barasoain Church, a historic and popular national landmark. The church was once featured on the back of a 10-peso bill and is remembered as the "dungeon of the defiant" for being the secret meeting place of the heroes of Philippine Revolution.


The Malolos Convention re-enacted inside Barasoain Church's museum

More than 20 establishments have been cataloged by the National Historical Institute, featuring at least 15 ancestral houses alongside several centuries-old landmarks, including the notable Barasoain Church and the Malolos Cathedral. Together, these heritage structures embody the heart of the Kamestisuhan District.


Dr. Luis Santos Mansion

My favorite part of the tour was finally being able to enter the Dr. Luis Santos Mansion, something I had missed on my previous two visits, and seeing the ceiling painting, a masterpiece by National Artist Fernando Amorsolo. It's important to note that the garden area in front of the house features another work of a National Artist, a sculpture by Guillermo Tolentino.


Amorsolo's masterpiece adorns the ceiling of Dr. Luis Santos House

The tour participants also learned about three of Malolos' most well-known heritage handicrafts, Singkaban, Puni, and Pabalat, are still in practice today.


Emiliano Amante Elijio demonstrates some of the Singkaban creation process

Inside the grounds of Dr. Luis Santos Mansion, I met Emiliano Amante Elijio. I learned that he once detested his family heirloom craft when he dabbled in construction work. Not long after, he tried his hand at the art of "Singkaban" and realized he possessed the same skill as his father. Today, he and his son continue to create this form of bamboo art designed with wood shavings, where he crafts lanterns, decorations, and even elaborately designs festival floats.


At the nearby Bautista Ancestral House, we met up with Nati Ocampo-Castro, who was busy making wrappings for a beloved snack dessert of pastillas. Even though the Malolos pastillas are already sweet and savory, Ocampo-Castro's artistic wrapping of them in "Pabalat," a Japanese paper with various patterns and creative cuts, adds an extra special touch that makes peeling one more special. 


Nati Ocampo-Castro and her Pabalat craft

"Puni" is another Malolos craft that involves hand shaping leaves, particularly coconut leaf, and sometimes paper, and glossy pages of a magazine to create tabletop decorations like bouquets, and even palaspas. Once considered a dying art, it has since seen a renaissance as interest in it grew.


A lady showing off her Puni creations

Barasoain Church and Malolos Cathedral have long been staple topics in our elementary history subjects, yet this compact part of Malolos still continues to unveil a wealth of fresh insights. Not too far away, near the 1930s Art Deco Bulacan Provincial Capitol, I recall witnessing a Balagtasan performance from the story "Bulaklak ng Lahing Kalinis-linisan" at the Nicanor Abellardo Auditorium, housed inside the Hiyas ng Bulacan Museum, during a previous trip.


A Balagtasan performance

Balagtasan is a Filipino form of poetry-based debate. It was derived from the name of Francisco Balagtas, a Bulacan native and poet known for "Florante at Laura.". This performance showcases the art form of literature through poetic speeches.


Despite a busy three-day itinerary filled with fantastic outdoor, cultural, culinary, wellness, and historical destinations, I can confidently assume that we only touched the tip of what Central Luzon has to offer. We barely covered the beaches of Zambales, the farms of Tarlac, and the many other fascinating places in Bulacan, Pampanga, and Bataan.


I guess as a resident of Bulacan, I better dedicate more time to exploring and experiencing my own region in my travel plans in the coming months of 2025.


This article first appeared on Esquire PH.