The 11th Regional Travel Fair’s 110 Million Sales Signals that “Travel is back, alright”
The eleventh Regional Travel Fair, staged in Cebu, has effectively put to rest any doubts regarding the recovery of domestic tourism. Surpassing pre-pandemic baselines, the event signaled a robust resurgence across the travel sector. Spanning three days from July 21 to 23, 2023, at SM Seaside City Cebu, the roadshow brought together more than seventy exhibitors—including travel agencies, hospitality brands, and provincial tourism offices—generating a record one hundred ten million pesos in actual and negotiated sales.